The About page is one of the most visited pages on a small business website, yet it is often the most neglected. Here is how to fix that.
Start With the Customer, Not Just Your History
Before your founding story, briefly explain who you help and how. Visitors want to know if you are right for them before they read your biography.
Keep Your Story Genuine
Real, specific details build more trust than generic claims. Explain why you started your business, not just when.
Include a Real Photo
A photo of you or your team, not just a logo, makes a small business feel more approachable and trustworthy.
Add a Clear Next Step
End with an invitation to contact you, browse your services, or take whatever action makes sense for your business.
Make It Easy to Find
Your About page should be reachable from your main navigation, not buried several clicks deep.
Build Trust Elsewhere Too
A professional Professional Email address and a secure, reliable WordPress website reinforce the trust your About page builds.
Next Step
Take ten minutes this week to reread your own About page as a stranger would.
Need help refreshing your website? Reach out through our Contact page.